Meet the Founders

Meet SJ & Hollie – the duo behind Mane Edition

With over 20 years in the hair game, SJ is a total blow-dry boss. She’s built a name for herself as a styling pro, launching Blow dry express ones of London’s top blow-dry bars and mastering the art of flawless hair—fast. Her secret weapon? Years of hands-on experience, a serious love for great hair, and an obsession with tools that actually work.

Enter: Mane Edition. Born from a passion (and let’s be honest, a few bad hair tools along the way), SJ teamed up with her beauty-savvy bestie, Hollie, to bring pro-level styling into everyday hands.

Hollie lives and breathes beauty. She’s tried every product under the sun and has the receipts—her honest reviews, tutorials, and beauty tips have earned her major trust in the beauty space. With a sharp eye for design and a big-picture vision, she knew exactly what the dream styling tool should look like.

Together, we created the Multistyler and Air Styling Wrap—tools that combine salon-quality performance with everyday ease. Stylish, smart, and made to actually work.

Mane Edition isn’t just a brand—it’s the best-friend energy your hair routine’s been missing.